It’s small wonder that with this spring’s selling season underway, Highlands’s house hunters can afford to be a discriminating bunch—they have the luxury of picking and choosing from a crop of truly inviting offerings. And it doesn’t hurt that today’s low mortgage interest rates have enabled more Highlands properties to fit within more family budgets. […]
It’s probably inevitable (and may have something to do with the way our brains are wired) that when most people start looking for a home in the area, they’re automatically drawn to the new Highlands listings first. Let’s face it: all things being equal, who wouldn’t choose a new car over a used one? That’s […]
A key step in preparing a home for sale is creating its listing for Sapphire’s online MLS. It’s part science—getting all the physical details exactly right (trickier than you’d think)—and part invention. The goal is to devise phrasing that accurately portrays the property’s unique appeal without relying on clichés. So it’s not surprising that when […]
Anyone who creates listings can’t help but be drawn to critiques of real estate writing. There aren’t a whole lot of those to be drawn to, so when a respected national media titan like The Wall Street Journal comes up with an essay on real estate listing language, this is one Highlands listing writer who […]
Have you ever wondered about the way Sapphire listings appear on your screen when you search for houses for sale through one of the search engines? If you have already found a local Realtor’s® website (like this one!), it’s easy to search the Sapphire listings right from that site without bothering further. You’ll come up […]
If 90% of home buyers use the internet at some point in their search, the percentage who go to the Highlands listings has to be close to the same ballpark. It’s hard to imagine anyone NOT wanting to take at least a peek at the current listings. Even if they have already settled on a […]
When you put your Sapphire home on the market, your most effective marketing mechanism isn’t the front yard For Sale sign—although that sign is certainly one way to generate valuable neighborhood awareness. It’s not the well-designed ad your Realtor® publishes, even in the most well-read Sapphire newspaper or magazine—although those expensive insertions can draw valuable […]
Just as with movie credits, the features you find in Sapphire listings have a “billing order.” The “stars” may not be printed in gigantic superstar type—but the order in which they appear do reflect changes in current buyer priorities. For a homeowner soon to add their property to this spring’s Sapphire listings, it’s important to […]
It is a good bet that the first place the public will spot your house for sale will be the Sapphire listings. If 90% of those who actually do buy a home go to the web during their search (researchers at the National Association of Realtors® say so), they will either go directly to the […]
When you are selling your Glenville luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for […]
