It is a good bet that the first place the public will spot your house for sale will be the Sapphire listings. If 90% of those who actually do buy a home go to the web during their search (researchers at the National Association of Realtors® say so), they will either go directly to the Sapphire listings or find them through a Realtor’s site.
If you think like an advertising director, you might wonder when, exactly, the best time would be for your new listing’s premier? Is it in the dead of winter? Springtime? Summer? And is there a perfect day of the month, or (come to think of it) day of the week?
The NAR® has weighed in with some concrete answers. Well, actually, not really answers per se—more like information to help satisfy our curiosity. It turns out there really is no single best time for Sapphire listings to debut, for a couple of reasons; nonetheless, in case you’re curious (I was) about the findings, here they are:
The most popular home listing debut last year was Thursday, May 1, 2014. Second, April Fools’ Day. April and May were sprinkled liberally through the Top 25; but June, and March were all up there, too. But although the 20th was one of the top days of the month for listings launches (as well as the 24th through 30th), the 1st, 2nd, and 3rd ranked often enough to tilt the overall results toward early in the month.
As for the most favored day of the week, there really wasn’t a clear winner—though there were definitely a couple of losers. Saturday and Sunday were all but ignored as days anyone first listed their homes, possibly because most real estate professionals are out in the field most weekends. Launching listings is a job best performed at an office desk.
Closings—the days that home sales are signed and sealed—had the same unpopular pair of days: weekend closings were predictably rare, as were Federal holidays. Two strange exceptions did pop up last year: Sunday, November 30, and Sunday, August 31. That has to be because of the natural inclination for people to pick the end of a month when they need to come up with a deadline. Often enough, we have to scramble to meet any deadline…if it happens to fall on a Sunday, too bad!
But although we have all this information about what the most common days to inaugurate a listing or finalize a home’s sale, that really doesn’t answer what’s the best time to do either. After all, just because more people pick similar dates, that doesn’t mean it is necessarily advantageous. You might even argue that the best day to begin Sapphire listings would be the least popular one, since your listing would be more likely to stand out when it’s the newest. Lonely, but brave!
There is one good answer to when is the best time to list your home: it’s whenever you’re ready. There are plenty of prospective buyers at all times—and as has been well-documented, a lot of them start looking in the dead of winter, when outdoors activities are at a minimum. As for when is the best time to give me a call? Anytime!