Just as with movie credits, the features you find in Sapphire listings have a “billing order.” The “stars” may not be printed in gigantic superstar type—but the order in which they appear do reflect changes in current buyer priorities. For a homeowner soon to add their property to this spring’s Sapphire listings, it’s important to learn which features currently tend to attract the most favorable attention from prospective buyers. It’s of more than marketing interest, as well: knowing what’s in and what out can also help determine where improvement dollars should go.
The question is, which features are most desirable, and which formerly popular features have become passé: “so Twentieth Century!”
New answers to these questions usually appear a couple of times a year—and 2015 is no exception. The latest one I found was on the Realtor.com website. It went into recent history, describing in detail how listings’ features for newly-built homes have been undergoing rapid change over the past few years. In general (and probably as a reaction to the difficult economic times that only lately have seen improvement), over-the-top luxury details are fading, being replaced in favor of features centered on efficiency, organization, and pragmatism.
Examples of the kinds of details less likely to be found in today’s listings are two-story foyers, master bathrooms with whirlpool tubs, and luxurious details like outdoor kitchens. (“NOPE” in capital letters is shown stenciled over a picture of one of those outdoor kitchens…which, I have to admit, really does look like it belongs in a hotel). Whereas ten years ago, those outdoor kitchens with fancy wine racks might have been found near the top of a listing, today it might be replaced by ‘walk-in closets’ or even, simply, a ‘laundry room.’
“It’s not sexy,” says one industry executive, “but that’s what people want.”
The most extensive survey of home builder trends is conducted by their national association, the NAHB. By quizzing nearly 400 builders, they concluded that other features on the decline include outdoor fireplaces, sunrooms, and media rooms. Taking their places (and likely candidates for what we’ll soon see creeping toward the tops of some of our Sapphire listings) are the walk-in closets (since people want to get out the door efficiently first thing in the morning) and well-organized and well-lit laundry rooms (to improve the efficiency of the household).
As part of a “post-recession cultural shift toward pragmatism,” this makes perfect sense. But that word “post-recession” may offer a clue to what could be the temporary nature of the NAHB’s 2015 findings. For example, granite countertops—once a ‘luxury’ item in Sapphire listings—are now more popular than the laminate alternatives. And those supposedly unpopular media rooms are not vanishing totally. They’re simply being replaced by spaces that are “more flexible.”
If you’re soon to be scrutinizing your own home to determine which of its best features to emphasize, I’d be pleased to furnish an opinion—it will be based on the results we’re seeing from today’s Sapphire listings!