In Highlands real estate as in many other businesses, successfully drawing the public’s attention, then communicating value, are what separate can-do practitioners from the pack. It’s pigeonholed under “marketing” instead of “selling” because the latter sounds more like a one-on-one activity, whereas “marketing” depicts the kind of effort that goes out to the world at large.
The past couple of decades have produced sea changes in the way Highlands real estate brokers and agents need to approach their marketing approach. It’s not just the way all the advertising and communications media have been transformed; it’s also the expectations of the people they are intended to reach—the buyers. When a homeowner intends to put his home up for sale, one way to insure success is to be aware of the elements that make up any marketing plan designed to take advantage of today’s 2015 Highlands real estate marketplace.
- Technology is at the forefront of good marketing, and today’s Realtors® can choose to put it to their clients’ advantage. A responsive website, striking visuals, good content, and specific details to accompany their business cards, brochures, and other traditional marketing materials build more than their own brand—they launch every client’s Highlands real estate listing across the virtual Universe!
- Today’s real estate market rewards creativity more than was hitherto the norm. Because the web has made so much information so accessible, having a knack for standing apart from the crowd is more important than ever. Using techniques to attract attention is the first step in guaranteeing marketing success, so understanding search engine optimization (and using that knowledge regularly) is vital. In fact, it’s one of the reasons I make sure to post this blog regularly!
- A social media presence is a must for anyone conducting real estate in Highlands —and it just so happens that it’s the perfect venue for Realtors® to shine. It’s a very personal (well, not quite an in-the-flesh handshake—but as personal as electronics allow!) way to expand networks and engage people in a diverse cross section of prospective audiences.
- Using electronic and social media is part of the story, but monitoring their effectiveness (“the metrics”) is a necessity to track how well they are working. By tracking this information and using the results to take advantage of what works best, every Highlands real estate client shares in maximizing their listing’s exposure.
Effective real estate marketing uses ongoing research—and the strategy and energetic tactics that reach out to take advantage of the whole spectrum of today’s communication resources.
If you are thinking of listing your own home, I hope you’ll give me a call to see all that I can do for you!
